Know Your Enemy

July 28, 2003 by John Shortell · 3 Comments
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And despite what you might think, it is NOT the insurance companies. The insurance companies are simply operating under YOUR business model. The collision industry has developed a mindset and a business model that reflects its collective lack of self respect. The most striking example of this poor self image is on many of our estimates. Many of us charge much more for mechanical labor operations than we do for body, paint and frame labor.
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Are we whores?

July 16, 2003 by John Shortell · 4 Comments
Filed under: Uncategorized 

Probably. Those of us in the autobody industry have been prostituting ourselves for decades. The average autobody technician earns around $35,000 in Connecticut. The average bodyshop’s net profit is less than 10%. The average autobody repair labor rate is about half that of similar businesses like mechanical shops, electronics repair, etc.
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