A Look at Allstate

September 12, 2003 by · 13 Comments
Filed under: Uncategorized 

This article appeared in the September 2003 issue of BodyShop Business.

Allstate. Just say the word and you hear moans and groans. Just think the word and you?re bound to give someone nearby a cramp or shooting pain, like it?s some black magic voodoo chant.

?Who?s your insurance company??

?I have Allstate.?

?Uuuuuhhhh?..? You feel the knife rotating in your gut.

?What?s wrong with Allstate?? your customer asks.

You all know the rest of the conversation. Unless, of course, you are one of their Pro shops. And, apparently, there are plenty of you out there who are, because they continue get away with their tactics by using their Pro shops effectively to create a market within a market.
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